Reader Demographics

Tabulated September 2006 by an outside independent firm, Applied Analysis.

Out of 2,000 subscribers (selected on a random basis), 1,525 (76.2%) responded to the mail survey.

• Possess a valid passport: 98.4%
• Traveled overseas in the past year: 77.6%
• Traveled overseas in the past three years: 91.1%
• Been on a cruise ship in the past three years: 42.9%
• Traveled with a tour group in the past three years: 63.8%

Times traveled overseas in the past year:

Zero: 19.7%, One: 31.3%, Two: 27.4%, Three: 10.6%, Four: 4.3%, Five or more: 3.7%

What do these numbers mean? Based upon 1,525 respondents, these numbers translate to a minimum of 2,342 overseas trips, an average of 1.5 trips per subscriber in the last year.

Past three years, traveled to:

Europe: 74.6%, Asia: 34.4%, Pacific: 23.9%, South America: 27.8%, Africa: 18.9%, Central America: 27.5%, Middle East: 9.2%, Did not travel: 3.7%

Next travel destination:

Europe: 53.2%, Asia: 13.4%, Pacific: 14.2%, South America: 11.4%, Africa: 8.4%, Central America: 8.8%, Middle East: 3.0%

Age:

To 29: 0.0%, 30-40: 0.7%, 41-50: 3.%, 51-60: 14.0%, 61-65: 27.5%, 65+: 68.8%

Education:

Doctorate 16.2%, Masters 31.9%, Bachelor 33.1%, Associate 8.5%, HS Grad. 8.9%

Income:

$200,000+ 10.9%, $100,000-$199,999 27.0%, $85,000-$99,999 13.9%, $50,000-84,999 25.2%, $35,000-%49,999 10.9%, $35,000 and under 5.1%

Used the Internet:

For research: 80.4%, For travel plans: 62.4%